Prepaid services have brought communications to new sections of the market, such as travellers and tourists, ethnic groups, students and children, those without bank accounts or classed as poor credit risks. Prepaid accounts have also proved attractive to companies who are keen to control the expenditure of high spending business users and offer the ability to market telephony services to previously excluded parts of the market with limited financial liability.

DIGITALK is recognised as the global market leader in the supply prepaid services platforms to Service Providers.

Prepaid services can come in many packages, such as Calling Cards, prepaid indirect residential services, or mobile telephone services.

For operators of all sizes, prepaid services are an opportunity to develop new revenue streams in risk-free ways, building brand loyalty and a wider marketing reach through original channels. While voice services naturally remain at the heart of the prepaid proposition, whether as Calling Cards or fixed line residential services, the prepaid model can also be applied to newer services such as text and multimedia messaging, Internet access and online commerce with subscribers being able to top up their prepaid accounts directly through interactive voice control or via the Internet, dramatically cutting customer support costs for the Service Provider.

The Digitalk Proposition

Historically, the investment required for launching a suite of prepaid services was significant, but advances in technology have seen these costs greatly reduced in the last few years, meaning that leading switch developers such as DIGITALK can demonstrate a significant Return on Investment.